![]() ![]() ![]() Desperate times, desperate marketing measures. In another video, he expresses his excitement at the number of color choices he has when picking out a new Windows-based laptop, but then gets considerably bemused when he's only allowed to pick between "gray and grayer" Macbooks. "So with a PC, I can plug in up to three monitors at the same time," he says tepidly in a particular video about using multiple monitors. In all the ads, Long is considerably less sure of himself as an expert in all things computing, and instead defers to individuals on and off camera who tell him – almost condescendingly – all about the virtues of using a PC and the advantages they provide over using a Mac.Įach video covers a different topic, ranging from gaming to using multiple screens to having a ton of choices when it comes to buying products, and not one of them pulls its punches when comparing PC systems against Apple's Macs. "Just a real person, doing a real comparison between Mac and PC." ![]() Justin," he starts, deviating from the iconic script he used to read all those years ago. The new ads now have Long portraying himself, completely aware of his past as the "Mac" from the old ads, and confiding in viewers that he's now "just Justin". However, no one could have expected Long ever switching camps – which is exactly what a new series of ads from behemoth chip manufacturer Intel has managed to make happen.įor its latest campaign, the tech giant recruited Long to once again compare Macs to PCs, but this time batting for the other team. If you're interested, many of them still float around on YouTube, and are still being watched right now.Ĭrucially, the series also solidified Long's identity as the "I'm a Mac" guy, with his portrayal of the confident and calm "Mac" translating into one of the more memorable marketing personas during the 2000s. The series of ads gained immense popularity, with its grand total of 66 episodes helping Apple grab plenty of attention towards its innovative products and features. Most importantly, they always managed to highlight features for a bevy of Apple products ranging from Mac hardware perks to convenient iPhone software hacks. ![]()
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